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Case Study: inkbox achieves a 3.4X lift in click-through rate and 20% lower cost per product view with Facebook Dynamic & Collection Ads
A Facebook Case Study
Powering mobile-first sales with Facebook dynamic ads
Toronto-based inkbox makes semi-permanent, needle-free tattoos using naturally derived ink and sells hundreds of artist-designed looks online. The company’s goal was to raise brand awareness, attract net-new customers and increase website conversions and product sales.
inkbox ran mobile-first Facebook dynamic ads using the collection format—retargeting site viewers who hadn’t bought and broadly reaching mobile-savvy 13–20-year-olds—with a video-led, full-screen shopping experience that linked to product pages. The campaign drove a 3.4X lift in click‑through rate, a 20% cheaper cost per product view and 5X higher engagement with the collection ad format, helping fuel substantial revenue growth worldwide.
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inkbox
Mike Maleszyk
Head of Growth