Case Study: The Avoca Clinic achieves 90% lower cost per lead and 74% of leads with Facebook Lead Ads

The Avoca Clinic - Customer Case Study

The Avoca Clinic is a renowned private cosmetic surgery clinic in Ireland that recently expanded to a second location in Limerick. Because cosmetic procedures are high‑consideration purchases, the clinic needed a way to educate and engage potential clients early in their decision process and drive qualified enquiries through digital channels.

Avoca tested low‑budget Facebook lead ads—pairing patient testimonials and video diaries with a clear call to action and pre-filled contact forms—starting with a €50 trial, then scaling to top-performing audiences and using exclusions to avoid overlap. Over three months the approach delivered the clinic’s lowest-ever cost per lead (90% lower than other channels), with 74% of leads coming from Facebook and a 10× increase in Facebook ad investment.

The Avoca Clinic

Niamh Kelly

Company Director