795 Case Studies
Case Study: Gabangpop achieves 10X return on ad spend with Facebook dynamic product ads
A Facebook Case Study
Gabangpop - Customer Case Study
Gabangpop is a South Korean e-commerce retailer offering over 850 bag brands and tailored product recommendations. Although mobile accounted for most site traffic, mobile conversions lagged and traditional banner/retargeting ads weren’t driving sales; the company aimed to raise mobile conversion rates (target ≥2%) and turn more browsers into buyers.
Gabangpop and its agency deployed Facebook dynamic product ads—uploading its full catalog, adding the Facebook pixel, and running two segmented campaigns (180-day cart/site visitors for awareness; 7–14 day visitors for conversion) with broad demographic targeting. Over a two-month trial they achieved a 10X return on ad spend, 38% lower cost per acquisition, 5X more sales on Facebook than other online media and 5X higher ROAS, prompting a 20% budget increase in dynamic product ads.
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Gabangpop
Moon Young Hoon
Marketing Manager