Case Study: MOS Burger achieves 1.3X increase in sales with Facebook video ads

MOS Burger saw a 1.3X increase in sales after running a campaign on Facebook and Instagram with video ads to entice its younger audience

MOS Burger, a Japanese fast‑food chain founded in 1972 with over 1,700 outlets worldwide, wanted to better reach younger customers (age 20–38) and drive sales after finding traditional TV advertising missed that demographic.

Working with Allied Architects, MOS Burger ran Facebook and Instagram video ads that excluded existing customers via Custom Audiences, used core interest targeting, and were optimized for mobile with vertical creative; they also installed the Facebook pixel to track conversions and scaled the campaign across platforms. The campaign delivered 1.52 million video views, reached 930,000 people, achieved an 1.3× increase in sales, generated 8× more clicks with vertical ads, and boosted brand awareness without raising acquisition costs.

MOS Burger

Osamu Hitomi

Direct Marketing Group Leader, Brand Strategy Division