Case Study: SBS achieves 1.1 million video views and lifts awareness with Facebook

SBS - Customer Case Study

SBS, Australia’s multicultural broadcaster, wanted a fresh way to generate buzz for its new series *The Family Law* and reach younger non-SBS viewers across multiple platforms. To do this, SBS partnered with Facebook, using the Facebook platform to premiere the show and support its broader launch campaign.

Facebook helped SBS run a teaser campaign, an exclusive first-episode premiere, and retargeting ads using Page Publishing, Ads, Video, Mobile News Feed, and Core Targeting. The campaign far outperformed expectations, delivering 1.1 million video views, a 19-point lift in awareness, a 5-point lift in intent to watch, and 1.4x the target audience for all episodes.

SBS

Jo McAlister

Head of Group Marketing