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Case Study: SpearmintLOVE achieves 14.2x return on ad spend and 12x year-over-year revenue growth with Facebook
A Facebook Case Study
SpearmintLOVE - Customer Case Study
SpearmintLOVE is an online children’s shop founded in 2013 by blogger Shari Lott, selling modern infant and toddler clothing and accessories. The team wanted to reach more moms and efficiently retarget visitors who had browsed the site but not purchased, without a dedicated technical team to build audiences or track conversions.
They integrated the Facebook pixel with BigCommerce via Ads Manager, automatically building 60-day Custom Audiences and serving dynamic ads across Facebook, Instagram and Audience Network optimized for conversions. The campaign delivered strong results — 14.2x ROAS on Facebook (38x on Audience Network, 14.6x combined), 12x year-over-year revenue growth, $0.11 cost per conversion — and the business grew enough to hire three additional employees.
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Spearmint LOVE
John Lott
CFO/COO