Case Study: Assaf Harofeh Medical Center halves campaign time and secures 82% lead-to-patient conversion with Facebook

Assaf Harofeh Medical Center - Customer Case Study

Assaf Harofeh Medical Center, one of Israel’s leading fertility and maternity hospitals that delivers about 9,000 babies a year, aimed to attract expectant mothers and increase maternity ward admissions by generating high-quality sales leads.

Using Facebook targeting (age, gender, interests, location), website Custom Audiences, optimized lead ads and conversion tracking — plus lookalike audiences to expand reach — the hospital retargeted landing-page visitors and created a steady lead engine. The campaign reached over 90% of the target audience, converted 14% of clicks into leads and turned 82% of leads into patients, achieving its goals in half the expected time while keeping costs low.

Assaf Harofeh Medical Center

Shachar Erlich

Head of Marketing and Business Development