795 Case Studies
A Facebook Case Study
iELM is a family-run children’s clothing designer and manufacturer founded in 2013 by Linda Tisäter Dragan, inspired by her four children. As a small business with a caring, design-led approach, iELM’s challenge was to boost online sales and raise brand awareness—especially in the Swedish market.
iELM ran Facebook and Instagram ads, used the Facebook pixel for conversion tracking and insights, and posted regularly on its Facebook Page to build community and tailor products. The campaign reached 183,132 people and generated 500 online purchases at a cost of 35.89 kr per purchase.
Linda Tisäter Dragan
Owner