Case Study: Universal Pictures achieves wider Australian reach and higher intent to view with Facebook video ads

Universal Pictures - Customer Case Study

Universal Pictures Australia, one of the world’s leading film studios, needed to build excitement for Fast & Furious 7 among Australian millennials while competing against other major releases. The challenge was to reach a mobile‑first, hard‑to‑reach young audience at scale and drive intent to see the film.

Universal ran four exclusive Facebook video ads—behind‑the‑scenes snippets and cast interviews—promoted in the Facebook News Feed across mobile and desktop over six weeks. The campaign reached 4.7 million Australians (46% of the target audience), drove 3.4 million video views (91% on mobile), lifted intent to view by 4 points and brand recall by 6 points, contributing to the film’s record opening weekend.

Universal Pictures

Suzanne Stretton-Brown

Marketing Director