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Case Study: Elaraby achieves 3X Mother’s Day sales and 9M+ reach with Facebook video ads
A Facebook Case Study
Increasing brand awareness and driving online sales with Facebook video
Elaraby, an established Egyptian electronics retailer founded in 1964, aimed to increase brand awareness and drive online sales to become the region’s leading tech retailer. The company needed a campaign that would build emotional connection with customers and convert that attention into purchases.
Elaraby ran a video-led Mother’s Day campaign featuring children singing about their mothers, using Facebook video ads, Automatic Placements, Reach & Frequency, Custom Audiences and the Facebook pixel to target and measure performance. The campaign reached 9 million people and delivered 5 million video views in 2017, driving a 3X (200%) increase in sales during the Mother’s Day period.
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Elaraby
Mohyielden Elaraby
Chief Marketing Officer