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Case Study: 10bis achieves 15,000 app installs and 70,000 app interactions with Facebook
A Facebook Case Study
10bis - Customer Case Study
10bis, Israel’s largest takeout ordering site, launched a new mobile app offering secure payments and exclusive discounts. The challenge was to quickly drive app downloads and active users for the new service across a wide but relevant audience.
Working with Fialkov Digital and Lead, 10bis ran targeted Facebook mobile app install and engagement campaigns—using interest and demographic targeting, Custom and Lookalike Audiences, and Mobile News Feed ads—to reach likely users and re-engage existing downloaders with local promotions. Over four months (Oct 2015–Jan 2016) the campaign delivered about 15,000 app installs and 70,000 app interactions, building thousands of engaged users at a low cost.
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10bis
Tomer Fefer
CTO