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Case Study: LBE Tech achieves 43X lower cost per install and global expansion with Facebook worldwide targeting
A Facebook Case Study
LBE Tech - Customer Case Study
LBE Tech, a Chinese mobile‑app developer best known for Parallel Space (an app that lets users run two accounts on one Android device), wanted to boost installs, reduce cost‑per‑install (CPI) and expand its US user base while testing global demand to identify new markets.
The company ran three Facebook campaigns—worldwide targeting (with and without English) and US‑only targeting—letting Facebook’s algorithm allocate impressions to high‑conversion locations. Worldwide targeting drove 54% of installs and produced a 43× lower CPI; most new users came from Asia and Africa, giving LBE Tech unexpected market insights to guide future product and creative direction.
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LBE Tech
Gao Ruo Wei
Co-Founder and COO