Case Study: Lisney achieves a 4.5X increase in property viewings and 30,000 organic video views with Facebook Live

Lisney - Customer Case Study

Lisney, one of Ireland’s longest-established and most trusted property advisors, needed to generate strong leads for multiple listings and raise awareness of its brand and agents. The challenge was to reach busy potential buyers and make Lisney’s experts more recognizable without relying on traditional viewings.

Lisney ran mobile-shot Facebook Live house tours hosted by its agents, promoting broadcasts in advance to drive attendance. Over a two-month pilot the campaign delivered 30,000 organic video views and a 4.5× increase in viewings for the pilot property, strengthening brand perception and agent recognition.

Lisney

Darren Chambers

Divisional Director & Branch Manager, Residential Sale