Case Study: VisitScotland achieves major lifts in ad recall, brand awareness and consideration with Facebook video ads

VisitScotland - Customer Case Study

VisitScotland, Scotland’s national tourist board, set out to raise awareness and consideration of the country as a holiday destination by showcasing the spirit of its people, places and landscapes during the peak spring holiday research period.

They ran a 12‑week holistic campaign centered on Facebook video and photo ads (plus TV and outdoor), used lead ads and retargeting to engage interested users, and measured impact with brand polling. The campaign drove strong results: a 14‑point lift in ad recall, a 15‑point lift in brand awareness among 35–44 year‑olds, and a 19‑point lift in consideration among 45–54 year‑olds.

VisitScotland

Steve Hope

Digital Media Manager