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Case Study: SuperStudio achieves higher sales and a 25% lower cost per acquisition with Facebook’s dynamic ads
A Facebook Case Study
SuperStudio - Customer Case Study
SuperStudio, a designer furniture and interiors retailer with showrooms and an ecommerce site, wanted to showcase its large product catalogue and drive more sales across Europe during the busy December/Black Friday period.
Working with Facebook Marketing Partner Adglow, SuperStudio ran targeted, highly optimized Facebook dynamic ads and Lookalike Audience campaigns across desktop and mobile News Feeds. Over a three-week December push the campaign increased sales across all product categories while improving efficiency — a 3-point rise in return on ad spend and a 25% reduction in cost per acquisition.
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SuperStudio
Óscar Castillo Mateo
Chief Marketing Officer