Case Study: Record Factory achieves 469 new students and 10X sales growth with Facebook Ads

Record Factory - Customer Case Study

Record Factory is a music training company that offers intimate, hands‑on workshops to help aspiring producers learn studio skills. The challenge was low public awareness—people didn’t know they could access training and equipment—so the company needed to drive website visits and workshop sign‑ups.

Record Factory ran photo, link and carousel ads on Facebook and Instagram, used conversion tracking, Custom and Lookalike Audiences, and retargeting to engage interested visitors. The campaign brought 469 new students in 12 months, and after 3.5 years delivered a 10× increase in sales and a 15× increase in profits, leading the company to allocate 85% of its marketing budget to Facebook Ads.

Record Factory

Jong Hee Park

CEO