Case Study: Snapdeal achieves a 9-point lift in ad recall with Facebook

Rebranding with a multi-phase Facebook campaign to boost awareness and sales

Snapdeal, the Indian online marketplace, wanted to rebrand from a discount-driven retailer into a more aspirational brand while also growing sales and app usage. To do that, Snapdeal partnered with Facebook and used a multi-platform campaign combining brand awareness and performance marketing, including Facebook Creative Shop, the Facebook pixel, and audience targeting tools.

Facebook helped Snapdeal execute a full-funnel solution with brand ads followed by retargeting and conversion-focused campaigns across Facebook and Instagram. The approach delivered measurable gains, including a 9-point lift in ad recall, a 25% lift in app installs, an 8-point lift in purchase intent, a 10x return on ad spend, a 57% increase in website visitors, and a 67% increase in daily orders.

Snapdeal

Kanika Kalra

CMO