Case Study: RinggitPlus achieves 3.8X lower cost per lead and 84% more leads with Facebook's carousel ads and advanced targeting

RinggitPlus - Customer Case Study

RinggitPlus is a Malaysian online finance startup that helps consumers compare and apply for financial products. Already using Facebook Ads, the company wanted to grow leads for a personal loan campaign while lowering acquisition costs.

RinggitPlus ran both link and carousel ads with bold imagery and clear CTAs, and layered advanced targeting—Custom Audiences, Lookalike Audiences, broad interest targeting—and the Facebook pixel for conversion optimization. Over three months the approach drove 84% more leads and 36% lower cost per lead with carousel ads (vs. link ads), boosted month‑on‑month revenue by 21%, and achieved a 3.8× lower cost per lead using Custom Audiences (vs. broad interest targeting).

RinggitPlus

Eugene Chua

Senior Manager, Digital Performance Marketing