795 Case Studies
A Facebook Case Study
Sporter.com is a leading online sports-supplements retailer in the Gulf known for a wide product range and strong customer service. To become the region’s top e‑commerce destination, the company needed to boost online sales by better identifying, targeting and engaging high‑value customers.
Over three months Sporter ran a conversion-focused Facebook campaign using Custom Audiences, Lookalike Audiences, boosted News Feed posts and conversion tracking. The campaign drove a 15% increase in web traffic, a 23% rise in sales, and made Facebook responsible for 92% of the store’s social media transactions.
Ahmed Shaheen
Online Marketing Executive