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Case Study: Relux achieves 20% more reservations with Facebook Dynamic Product Ads
A Facebook Case Study
The Luxury Travel Company used Dynamic Product ads to Retarget Website Visitors and Boost Bookings by 20%
Relux, a members-only luxury travel club operated by Loco Partners, needed to convert website browsers into paying guests. The company's goal was to reach people who had visited accommodation or booking pages but didn’t complete a reservation and to increase online bookings.
Loco Partners built Custom Audiences for those two segments, excluded anyone who’d already booked, and used dynamic product ads (carousel format) in desktop and mobile News Feed to serve property-specific creative based on browsing history. The campaign drove a 20% increase in reservations in under three months, achieved a 50% lower cost per acquisition versus other online media, and delivered a 5× higher click-through rate.
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Relux
Shun Miyashita
Chief Marketing Officer