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Case Study: HIBOU Sleepwear achieves 30% of sales and 3X customer reach with Facebook
A Facebook Case Study
HIBOU Sleepwear - Customer Case Study
HIBOU Sleepwear is a Polish sleepwear brand founded in 2015 by husband-and-wife team Maks and Kasia, offering comfortable, high-quality pyjamas and nightwear. After an early Facebook Page success, the company’s challenge was to broaden brand awareness and drive online sales using Facebook and Instagram marketing tools.
HIBOU used organic posts plus expressive video and carousel ads on Facebook and Instagram and implemented the Facebook pixel to refine targeting and retarget likely buyers. The campaign strengthened the brand connection, tripled the potential customer reach from awareness efforts and now generates about 30% of the company’s sales via Facebook.
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HIBOU Sleepwear
Maksymilian Wojnicki
CEO