Case Study: L’Oréal Paris Malaysia achieves 8X year-on-year sales growth with Facebook Ads

L’Oréal - Customer Case Study

L’Oréal Paris Malaysia set out to raise awareness and drive in-store sales for its affordable hair care line across a broad, diverse audience, despite a declining market and a recent GST hike. The challenge was to engage price-conscious shoppers online and reliably convert that engagement into measurable offline purchases while outpacing competitors.

Partnering with agency Lion & Lion and Kenshoo, L’Oréal ran an integrated Facebook campaign using carousel, photo and video ads, advanced interest targeting, Lookalike Audiences, oCPM bidding, reach & frequency buying and conversion tracking to optimize delivery and measure offline lift. The campaign cut cost-per-engagement by 90%, delivered $0.01 cost-per-view for videos, achieved 3× faster offline sales growth than the industry average and produced 8× higher year‑on‑year sales growth versus competitors.

L’Oreal

Daniel Lim

Group Product Manager