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Case Study: Miss Mary of Sweden achieves 5.5X return on ad spend and 440 product sales with Facebook conversion tracking
A Facebook Case Study
Miss Mary of Sweden - Customer Case Study
Miss Mary of Sweden is a six-decade-old Swedish lingerie and swimwear designer that needed a cost-effective way to find buyers, drive online sales and gather feedback on ad performance as it expanded into new markets.
The brand added the Facebook pixel and used conversion tracking, retargeting and lookalike audiences with News Feed and Carousel ads to find high-value customers. In a three-week campaign they sold 440 products and achieved a 5.5X average return on ad spend (up to 7.4X for top ads), helping them launch web shops in five new markets and lift online sales by about 60% year‑over‑year.
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Miss Mary of Sweden
Johan Gente
Marketing Manager