Case Study: Mercedes‑Benz Korea achieves 50% lift in website traffic and boosts brand awareness with Facebook

Connecting with younger Koreans through targeted Facebook video

Mercedes‑Benz Korea launched a campaign to promote a new compact car and connect with younger Koreans (25–50), aiming to boost brand awareness, preference and website traffic by blending branded videos into Facebook and Instagram feeds.

They ran a 5‑video “Grow Up” campaign—one main film plus four audience‑specific videos—using reach-and-frequency buying, Custom Audiences, interest targeting, retargeting and Facebook Canvas for immersive content. The campaign delivered strong lifts: 15% higher ad recall, 6% increase in brand awareness, 5% rise in brand preference and a 50% jump in website traffic (one‑month campaign vs. prior).

Mercedes-Benz

Young-hwan Choi

Marketing Director