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Case Study: Sheops grows a 59,000‑member women-only community and 100,000 monthly website visitors with Facebook
A Facebook Case Study
Sheops - Customer Case Study
Sheops is Pakistan’s first women-only online marketplace, founded by Nadia Patel Gangjee to give women a safe, curated platform to buy and sell from each other. Its challenge was to validate the concept and rapidly grow a trusted, engaged community so women could establish and scale businesses in a secure environment.
Sheops used Facebook—creating a business Page and shop, running carousel ads to showcase multiple sellers, and implementing Facebook Login and the Facebook pixel to drive, track and convert traffic. The approach grew the community to 59,000 Facebook members, 2,700 registered sellers (780 active shops), 30,000 active website members and about 100,000 monthly website visitors.
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Sheops
Nadia Patel Gangjee
Founder & CEO