Case Study: L’Oréal Paris Turkey achieves 13-point ad recall lift and 9.7M reach with Facebook

L’Oréal - Customer Case Study

L'Oréal Paris Turkey launched Elseve’s Extraordinary Oil 6 haircare range in June 2015 and aimed to drive mass brand awareness and become the market leader for conditioning oils. The challenge was to create broad emotional appeal and product understanding quickly across key female demographics in Turkey.

They ran a music-video-led campaign on Facebook and Instagram, using reach & frequency, ad sequencing and audience segmentation to retarget viewers with tailored, product-focused creative. In 22 days the campaign reached 9.7 million people, delivered 5 million video views, a 13‑point lift in ad recall (14 points for ages 18–24) and a 9‑point lift in message association, outperforming 98% of comparable mobile studies.

L’Oreal

Beyza Kapu

Chief Marketing Officer