Case Study: Wipol achieves 23-point increase in ad recall and boosts brand recommendation with Facebook weather-timed ads

Wipol - Customer Case Study

Wipol, Unilever’s multi-purpose liquid floor cleaner in Indonesia, needed to associate its brand with combating germs that spread during the monsoon and drive measurable lifts in awareness, purchase intent and brand recommendation among 25–40-year-old women.

Working with Facebook Ads API partner Tookitaki, Wipol ran weather-triggered carousel ads timed to downpours that first highlighted germ risks and then showed product shots during heavy rain. The targeted, real-time campaign increased ad recall by 23 points and lifted message association and brand recommendation by 4 points each, helping boost seasonal awareness and in-store sales.

Wipol

Muhammad Syathir

Brand Manager