Case Study: DotC United achieves 57% increase in revenue per install with Facebook Lookalike Audiences

Putting lifetime value over cost per install

DotC United, a mobile app developer known for Yellow Booster, wanted to boost profits from Facebook Audience Network by finding higher‑value users rather than optimizing for low cost per install. The challenge was to identify and target users who would deliver greater lifetime value (LTV) to grow revenue and retention.

Working with Facebook, DotC segmented its users by LTV, built lookalike audiences based on the top 10% (and middle/bottom segments), and ran four install campaigns to compare performance. In just 10 days the top‑10% lookalike outperformed others, delivering a 57% increase in revenue per install, a 20% rise in overall revenue and a 33% lift in 14‑day retention.

DotC United

Yi Shi

CEO