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Case Study: Miami Dolphins achieve 4,600 high-quality leads and 20x return on ad spend with Facebook lead ads
A Facebook Case Study
Connecting with American football fans through lead adverts
The Miami Dolphins, a long-established NFL franchise in the Miami area, aimed to build excitement for their new stadium and drive fan sign-ups for tours as a pathway to season-ticket sales. Their challenge was to reach and engage a diverse South Florida fan base in a way that would convert interest into confirmed visits and memberships.
Partnering with VaynerMedia, the team ran targeted Facebook lead ads using in-house creative and Lookalike Audiences based on current season-ticket holders; sign-ups fed directly into their CRM for follow-up by membership representatives. The campaign delivered 4,600 high-quality leads, a 20x return on ad spend, and helped sell over 200 season-ticket memberships.
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Miami Dolphins
Jeremy Walls
Chief Marketing Officer