Case Study: Shikigaku achieves 50X website engagement and 33% lower cost per lead with Facebook lead ads

Shikigaku - Customer Case Study

Shikigaku is a Japanese consulting firm that applies a principled, equation-like approach to solving organizational management and motivation problems. Wanting to grow brand awareness and attract more quality clients across Japan, the company set out to generate higher-volume, higher-quality leads.

Partnering with Ad Listing, Shikigaku used Facebook lead ads, Custom and Lookalike Audiences, plus photo and video creative that employed unconventional messaging (including reverse-psychology lines and a leadership quiz) to engage prospects. The campaign drove a 50× increase in website engagement, tripled new contract acquisitions from free trials, and reduced cost per lead by 33%.

Shikigaku

Kogawa Daisuke

Head of Promotional Management