Case Study: Dedoles achieves 2.5X sales growth and 6X return on ad spend with Facebook dynamic ads

Dedoles - Customer Case Study

Dedoles is an online eco‑fashion retailer founded in 2011 that quickly expanded into five European markets. Facing the challenge of boosting sales across Europe among both new and past customers, the company sought to scale growth and increase customer retention profitably.

Using Facebook Insights, the Facebook pixel and Custom Audiences, Dedoles ran targeted dynamic remarketing ads that showed shoppers products they had viewed or added to cart. The campaign reached over 12 million people, helped the brand expand into new markets, and delivered a 2.5× increase in sales in 12 months, 6× return on ad spend and 60% of revenues coming from Facebook, while returning customers rose from about 30% to 55%.

Dedoles

Martin Mrva

Marketing Manager