Case Study: Tic Tac Canada achieves 8% sales growth and 115,000 contest participants with Facebook

Building a Brand, Building Relationships

Tic Tac Canada, the No.1 mint from Ferrero, set out to build an authentic Facebook presence that would connect with younger consumers, amplify its TV and traditional media efforts, and drive measurable sales and brand lift. The challenge was growing a community and extending campaign reach so engagement would translate into business results.

Partnering with Noise Digital, Tic Tac made Facebook its digital hub—using Like Ads, targeted Page posts, and interactive programs like Fresh Life and the Fresh Fun Talent video contest—to acquire 115,000+ fans and stimulate sharing. The campaign delivered a 5x increase in Page post reach, 115,000 contest participants, reach to nearly 43 million friends of fans, and an 8% increase in dollar sales during the campaign quarter.

Tic Tac Canada

Laura MacCarthy

Group Brand Director