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Case Study: Aegon Life achieves 2X brand awareness and 87% lower cost per lead with Facebook
A Facebook Case Study
Aegon Life - Customer Case Study
Aegon Life, a Mumbai-based insurer with 6,000 agents and 83 branches across 53 cities, relaunched its brand around the positioning "Simple Makes Sense." The company’s challenge was to break from emotional insurance advertising, increase brand awareness and relevance, and generate qualified leads among 24–44-year-old men in India.
Aegon Life ran straightforward video ads alongside TV, using Facebook reach-and-frequency targeting to show the creative three times to its audience and then retargeting video viewers with lead ads. The two-stage campaign reached 16 million people in one month, doubled brand awareness, lifted brand favorability by 65% and ad recall by 50%, and cut cost per lead by 87%.
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Aegon Life
Shamik Banerjee
Chief Marketing Officer