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Case Study: Kia Motors achieves 11% increase in Sportage sales with Facebook
A Facebook Case Study
Kia Motors - Customer Case Study
Kia Motors, the Korean automaker with a dynamic brand identity, sponsored the 2015 Copa América and aimed to use the tournament to drive traffic to a dedicated event website and track resulting sales conversions. The company set an ambitious goal to reach 150 million people by using Facebook as the communications hub.
Kia ran an integrated Facebook campaign—video and photo ads plus three sub-campaigns (#MyKia selfie contest, #KiaPasion video cheering contest, and #KiaMyCity Sportage tour)—using location and interest targeting, conversion tracking, and Website Custom Audiences to retarget visitors. Over three months the campaign reached 189 million people, drove 220 million video views, lifted ad recall by 15 points, increased engagement (4.7x per reach, 6.8x per click) and coincided with an 11% rise in Sportage sales in markets where Facebook Ads were used.
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KIA
Sun Hur
Campaign Manager