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Case Study: Kitterly achieves 3.4X return on ad spend with Facebook
A Facebook Case Study
Optimizing for conversions on Facebook to sell more knit kits
Kitterly is an online retailer of curated knitting and crochet kits, founded in 2015 by Mari Bower and Elizabeth Rowen. The team wanted to widen its U.S. customer reach and drive more website purchases while staying on a tight budget and maintaining a strong return on ad spend.
Partnering with 565 Media, Kitterly ran conversion‑optimized Facebook campaigns—using link, carousel, video and dynamic ads plus Audience Insights, lookalike/custom audiences and dynamic retargeting—to target likely buyers and re-engage site visitors. The strategy produced a 3.4X return on ad spend, 2.2X revenue growth and 24% more web sessions, enabling new hires, additional funding and a larger ad budget.
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Kitterly
Elizabeth Rowen
CMO and co-founder