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Case Study: TripNotice achieves 2.2X more leads and 55% lower cost per lead with Facebook
A Facebook Case Study
TripNotice - Customer Case Study
TripNotice is an online travel search engine that helps people plan trips and discover deals. Facing a common gap between initial holiday research and final bookings, the company wanted to avoid losing potential customers, increase newsletter signups, and capture higher‑quality leads.
Working with adHub, TripNotice used Facebook lead ads with customized questions and context cards, plus link ads and Facebook pixels to segment and retarget recent visitors, returning visitors, subscribers and non‑subscribers; it also employed Custom and Lookalike Audiences and broad targeting. In one month the campaign generated 1,000 leads, delivered 2.2× more leads than link ads, cut cost per lead by 55%, and produced a 67% higher conversion rate when lead ads were combined with Website Custom Audiences.
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TripNotice
Edward Huang
Co-Founder and CEO