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Case Study: The Irish Store achieves 3.4X revenue growth and 3X return on ad spend with Facebook Ads
A Facebook Case Study
The Irish Store - Customer Case Study
The Irish Store is a Dublin-based ecommerce founded by Lulu O’Sullivan that sells high-quality Irish products worldwide. The company’s goal was to acquire new customers and drive online sales in a compelling, cost-efficient way.
They ran a targeted Facebook campaign using carousel and dynamic ads, lookalike audiences to find new buyers, and website Custom Audiences for retargeting, with ongoing optimization from their agency. The campaign delivered a 3.4x increase in year-on-year revenue from Facebook ads, a 3x return on ad spend, and generated 10% of all online transactions, making Facebook their fastest-growing advertising channel.
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The Irish Store
Max Bradley
Online Marketing Manager