Case Study: Marketist Pte Ltd achieves 3X sales growth and 3.5X ROAS with Facebook dynamic ads

Multiplying export sales with Facebook dynamic ads

Marketist, led by Indonesian entrepreneur Albert Leonardo, is an ecommerce store selling niche math and science novelties to customers worldwide. Facing the need to scale transactions and lower cost-per-conversion, Albert set out to grow revenue for his independent store using Facebook marketing.

He implemented a 3-step Facebook strategy—video ads to build awareness, carousel/photo ads to engage those viewers, and pixel-driven dynamic retargeting with Custom and Lookalike Audiences (plus Audience Network) to convert intent into purchases. The campaign delivered a 3.5x return on ad spend, halved acquisition costs versus prior efforts, and tripled sales.