Case Study: Vodka Cruiser achieves 9% increase in brand favourability and 9.3% sales lift with Facebook

Shifting perceptions with a content series

Vodka Cruiser, a leading Australian ready-to-drink beverage, needed to shift consumer perceptions and remain relevant to young women (18–24) to unlock further market growth. The brand set out to extend its appeal and stay top-of-mind among a hard-to-reach audience.

Vodka Cruiser launched VCTV, a six-episode lifestyle series on Facebook Live featuring social influencers, supported by themed carousel and video ads, reach-and-frequency buying, and Canvas engagement for viewers who watched longer. The campaign reached 1.35 million Facebook users and drove a 9% increase in brand favourability, 23% increase in ad recall, and a 9.3% lift in sales during the campaign period.

Vodka Cruiser

Michael Edmonds

General Manager Marketing ANZ