Case Study: Koei Tecmo Games acquires high-value players and increases return on ad spend with Facebook

Adding high-value players with Facebook ad targeting strategies

Koei Tecmo Games is a Japanese developer of desktop and mobile titles across multiple genres. Facing different business goals for three games, the studio aimed to lower cost-per-install for Nobunaga no Yabo 201X, boost profitability for Uncharted Waters V, and maximize reach and downloads for newly released Winning Post Stallion.

Partnering with Interspace and using Facebook’s precise targeting and ad formats—carousel and video ads, mobile app install campaigns, app event optimisation, and Custom and Lookalike Audiences—the team ran split-tested, audience-focused campaigns. In 28 days they improved CPI by 40%, achieved up to an 8X return on ad spend for Uncharted Waters V, and reached 1.6 million people for Winning Post Stallion.

Koei Tecmo Games

Koei Tecmo Games

Public Relations and Marketing Department, Marketing Division