Case Study: Adria Airways achieves 52% revenue growth in 6 months with Facebook Canvas and Carousel ads

Inspiring wanderlust with Facebook Canvas and carousel ad format

Adria Airways, a Slovenian carrier and Star Alliance member with over 50 years of service, aimed to boost brand awareness, website traffic, flight searches and online sales both within Slovenia and in international markets — notably targeting Russian travelers.

Working with agency Red Orbit, Adria used Facebook campaign objectives (Traffic, Conversions, Lead Generation) and creative Canvas and carousel ads tailored to four audience segments. Precise targeting and remarketing drove strong results: revenue rose 52% in six months, website traffic grew 1.9x in four months, and flight-search remarketing achieved a 14.7% conversion rate, turning the campaign into an ongoing playbook for other markets.

Adria Airways

Manca Uršič Rosas

Marketing Director