Case Study: Coubic Inc. achieves 50% lower cost per acquisition and 5x higher app installs with Facebook

Coubic Inc. - Customer Case Study

Coubic Inc., a Tokyo-based SaaS company that offers an online reservation and customer-management platform (Coubic) and a last-minute salon-deals app (Popcorn), needed to efficiently reach small local businesses and Tokyo consumers to drive sign-ups and app installs while keeping acquisition costs low.

Using Facebook Ads’ targeting tools—Lookalike Audiences to find users similar to existing customers, Custom Audiences to retarget website visitors, and carousel ads to showcase salon services—Coubic cut acquisition costs and boosted engagement: 50% lower cost per acquisition, 1.7× higher conversion rate from retargeting, 5× higher app install rate versus other online ads, and 1.5× higher CTR for carousel ads.

Coubic Inc.

Tetsuro Okazaki

Executive Officer