795 Case Studies
Case Study: Berrybenka achieves 40% online sales growth with Facebook
A Facebook Case Study
The Indonesian Online Fashion Retailer used Photo and Carousel ads to Showcase its Products, Resulting in a 40% Growth in Online Sales
Berrybenka is an Indonesian fast‑fashion e‑retailer with pop‑up shops that sought to grow online sales and drive foot traffic to a two‑week pop‑up in Medan, while raising brand awareness among women who still prefer shopping offline.
The brand ran clean, styled photo and carousel ads plus link ads on Facebook—targeting women 18–45 in Medan with location/interest targeting, Custom and Lookalike Audiences, reach-and-frequency buying, and the Facebook pixel. In 13 weeks this approach delivered a 40% increase in online sales, 2× return on ad spend and a 10× lift in offline traffic.
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Berrybenka
Jason Lamuda
Co-Founder and CEO