Case Study: Canvas People achieves nearly 4,000 direct purchases and 1.5X ROI with Facebook Ads

Canvas People - Customer Case Study

Canvas People is an online canvas print service founded in 2009 that turns personal photos into canvas art. To grow its brand and build an engaged Facebook community, the company aimed to raise awareness and drive people from Facebook to make direct purchases on canvaspeople.com.

Canvas People used Facebook Pages, publishing, ads and apps to share promotions, photos, contests and hidden coupon codes, and deployed a custom deal app and targeted ads focused on memorable life moments and social reach. The campaign drove 3,959 direct purchases, grew the Page to about 180,000 fans, and delivered a 1.5× return on investment from Facebook ads.

Canvas People

Assunta C

Social Media Manager, Canvas People