Case Study: Casagrand achieves ₹190 crore revenue and 60% lower cost-per-lead with Facebook marketing solutions

Building record home sales with Facebook marketing solutions

Casagrand Builder Private Limited is an ISO‑certified Indian real estate developer delivering premium homes across Southern India. Facing the challenge of increasing residential property sales from online inquiries while cutting customer acquisition costs by half, Casagrand sought a digital strategy that could build brand awareness and drive high‑quality leads.

Partnering with Social Beat and using a mix of Facebook solutions—video and slideshow ads for awareness, Custom and Lookalike Audiences, retargeting with pre‑filled Lead Ads, Canvas experiences, Facebook Pixel tracking, and campaigns across Instagram and Audience Network—Casagrand streamlined lead capture and follow‑up. The approach generated a record 190 crore (US$30M) in revenue in one year and delivered a 60% lower cost per lead versus other digital channels.

Casagrand

Gautam Aggarwal

Vice President – Product Development