Case Study: Ever achieves 50% more installs and 50% lower acquisition cost with Facebook

Ever - Customer Case Study

Ever is a San Francisco–based app (founded 2013) that helps people back up, organize and rediscover photos and is the top‑grossing productivity app in 70+ countries. Facing the goal of accelerating installs with no dedicated creative team, Ever needed to reach more users while keeping cost per impression and cost per subscription low.

Working with a Facebook Marketing Partner, Ever ran mobile app install ads—using carousel creatives rotated weekly—across Facebook, Instagram and Audience Network, and targeted a broad audience plus Custom and Lookalike Audiences. The campaign lifted performance with a 15% higher click‑to‑install rate, a 50% increase in installs from Facebook/Audience Network/Instagram combined, and a 50% decrease in subscriber acquisition cost.

Ever

Johnny Chen

Head of Growth