Case Study: Seoul Store achieves 4X return on ad spend and 50% lower cost per action with Facebook

Seoul Store - Customer Case Study

Seoul Store is an online fashion mall that partners with influencer "Seoul unnies" who select and model trend-driven items. Facing the dual challenge of raising brand awareness and increasing sales among women in their 20s–30s, the company needed a targeted marketing approach to reach new shoppers while converting interested visitors.

Seoul Store ran goal-specific Facebook campaigns—video ads with behind-the-scenes content to build awareness, Lookalike Audiences (excluding prior visitors) to find new customers, and Pixel-driven Custom Audiences to retarget video viewers and cart abandoners with influencer-led carousel ads, promotions and discounts. The strategy delivered strong results: 4X return on ad spend, a 3X increase in searches, and a 50% decrease in cost per action, simultaneously lifting both awareness and sales.

Seoul Store

Cho Geun Ah

Marketing Manager