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Case Study: Bakerware achieves 20% turnover growth and drives 55% of online visitors with Facebook
A Facebook Case Study
Bakerware - Customer Case Study
Bakerware is a baking-accessories startup launched by 72-year-old entrepreneur Karin Schröder after years selling at street markets. With strong product know-how but limited online presence, the company’s challenge was to establish a distinct brand identity and drive online sales.
Bakerware ran targeted Facebook campaigns featuring tutorials, expert tips and product showcases, using Custom Audiences, Lookalike Audiences and ongoing ad optimization. In just four months Facebook delivered 55% of site visitors, generated 20% of sales and drove a 20% increase in turnover, while proving the most cost-effective channel with the lowest shopper drop‑out rate.
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Bakerware
Karin Schröder
Founder and CEO