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Case Study: Schneider Electric achieves higher brand recall and lower engagement costs with Facebook video
A Facebook Case Study
Schneider Electric - Customer Case Study
Schneider Electric, a global energy management and automation specialist, wanted to raise awareness and engage B2B audiences with high-quality video content. Using Facebook video ads, Ads, Desktop and Mobile News Feed, and Custom Audiences, the company aimed to tell its brand story in a cost-efficient way across multiple countries.
Facebook helped Schneider Electric target relevant audiences with interest, demographic, and Custom Audiences, using subtitled videos tailored to each market. The campaign delivered a 14% lift in recall, up to an 80% reduction in cost per engagement, and a cost of $0.04 per view, making it one of Schneider Electric’s most cost-effective campaigns to date.
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Schneider Electric
Henrik Schulte
Media Strategy Manager EMEA