795 Case Studies
Case Study: BASE achieves 3X app installs and 50% lower cost per install with Facebook carousel ads
A Facebook Case Study
BASE - Customer Case Study
BASE is a Tokyo-based startup that lets anyone set up an online store (over 200,000 stores by October 2015). The company’s challenge was to drive more mobile app installs while keeping cost per install low and improving conversion rates.
BASE ran targeted Facebook carousel mobile app ads with 20 creative variations, optimized to surface top-performing imagery, and used website Custom Audiences for retargeting plus Lookalike Audiences to find new customers. In one month the campaign tripled app installs, cut cost per install by 50%, increased sales by 10%, delivered a 50% higher conversion rate from website Custom Audiences and doubled click-through rates.
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BASE
Shinichiro Kinjo
Marketer